The curious Hoff phenomenon

I just don't get it. As if paying Chris Moyles to use his ghastly vocal chords wasn't bad enough, Radio 1 has launched a campaign to get David 'The Hoff' Hasselhoff to number one in the musical hit parade. Or rather one of it's DJ's has - as far as I'm aware it's not actually part of the station's charter or anything.

OK, so it's vaguely amusing that in this day and age a record company has paid David Hasselhoff to sing the dirge-fest that is his new single 'Jump In My Car' AND has seen fit to unleash it on the unsuspecting British public, but getting it to number one?? It's neither a) big, or b) clever. Why is it cool to like shit things all of a sudden? 10 years ago no-one in their right mind would have bought a record by the has-been permed hunk that is The Hoff (except Germans of course) and it was as rubbish then as it is now (I expect). What next - William Shatner doing Pulp covers? Oh...